Anyone remember the Pink Loves Consent campaign? For those of you unfamiliar, it basically was going to change messages printed underwear for young women from suggestive, to pro-consent..


{Spoiler Alert: It’s not real}

The campaing was actually fueled by a Baltimore based feminist group, and not the ever famous VS. When it was released, word of the campaign spread like wildfire, leaving tons of people upset when they found out the giant step for (wo)man kind wasn’t exactly happening..


So when my friend sent me an article on a student activist who is launching consent themed underwear line, I was pretty excited.  I particularly love the creators quote: “They aren’t meant to speak for the wearer, and they won’t stop serial rapists, but they may serve as sort of a fun way to initiate conversations about boundaries and what each person is or is not comfortable with. The main goal is to help shift the culture from one that encourages sexual objectification to one that promotes consent education.”. 


Why target consent? Not only does it combat the popular advertising idea that women’s bodies are to be used, the statistics surrounding sexual assault (in the US) are pretty staggering..

1 in 6 women and 1 in 33 men will be sexually assaulted in their lifetime.

Every 2 minutes, someone in the U.S. is sexually assaulted–that’s 207,754 assaults each year.

9 out of 10 sexual assualts happen by someone the victim knows


54% of sexual assaults are not reported to the police



It doesn’t help that we live in a culture that tends to be extremely victim blaming/sex negative. I know it’s not going to fix all the problems in the world, but change is about baby steps  (and, cute underwear)..


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Thought the line isn’t ready to launch (yet), it’s well on it’s way with the help of Kickstarter. For a better description of the campaign, check out the video below, or for your opportunity to support, check out the Kickstarter page here.

What are your thoughts on the line?

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30 thoughts on “Feminist Style

  1. Tara Simone

    Thank you for raising this issue up with this post. I honestly wasn’t expecting it, but I bet that this has got a lot of people thinking (and reached many who may not know). I think it’s great what these women are doing with the under wear line.


  2. Amber

    I’m so in love with this idea! Thank you so much for sharing this on your blog, because i probably wouldn’t have heard about this otherwise. If this becomes a real think, I will totally buy as many pairs as possible.


  3. Hoda

    Hey! I’m so very glad you wrote this! It’s always exciting to meet another blogger who discusses important issues like this! I think the consent underwear is a beautiful idea and it’s sooo great that you’re raising awareness about the issue and product! Great work and lovely post! xx

    P.S. I love your look! xx

    <(") Hoda


  4. Kerri

    Oh gosh, I remember seeing this kind of weird underwear when I was younger. To me it seemed illogical to buy something that said things like ‘ready for it’ and ‘sure thing’ on it but I guess people do buy them, the same way people buy sweatpants with ‘juicy’ on the butt. It’s a little sad that young people feel they should buy this kind of stuff and it really needs more education and action against it.
    I like this kickstarted idea, personally I wouldn’t buy the underwear, but then again I like to think I’m comfortable in the area of sex. But I can see how, for the younger people, that it would probably help. At the same time, if you’ve got to the stage where the person can read what’s written on your thong, you’ve probably crossed the point of talking boundaries (I’m talking in a consenting position here).

    I’m likely these thought provoking posts!

    ~ K


    1. buttonsandbirdcages Post author

      Yeah, I just like that it’s a different type of message, and the fact that it’s on underwear stirs enough controversy to get people talking (and really, almost any message is better than ‘Take me’, or ‘Let’s Go’. I know the campaign isn’t perfect – Ideally, people would wear these messages on top layers of clothing to really draw attention to the topic (in a non sexual setting). Hopefully conversations happen in advance but unfortunately we know they don’t :/

      I’m glad you like them though, I’m gonna try to start writing about more ‘real’ things, it’s a nice way to keep track of my thoughts and learn about other people’s opinions!


  5. Kate

    I love that the creator said “they aren’t meant to speak for the wearer, they’re a way to initiate the conversation.” I know plenty of women (and men for that matter) that aren’t exactly involved in relationships that practice open and honest communication. Those will definitely spark a vocal opinion in some way, shape, or “fashion.” 😉

    And 1 in 6…my heart hurts.


    1. buttonsandbirdcages Post author

      Haha, always good to avoid intense political discussions (peoples minds are rarely changed). I will say that no program is perfect, but I appreciate efforts for change as opposed to acceptance of the status quo (Ideally, pro consent messages would also be on top layers of clothing for all to see) That being said, being aware of statistics and facts is the most important thing we can do.

      As for the scarves, thank you! lol, I was feeling pretty bored and this is what I came up with lol


    2. Miche

      Also, if you ever do feel like talking politics, I love being challenged and hearing different views/ideas – I think it’s the best way to learn and grow!


    1. buttonsandbirdcages Post author

      Seriously, and the fact that many of them are marketed towards young women and girls is even more disturbing!


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